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Posts Tagged ‘Single Estate’

Why did Wyborowa change the name of their premium vodka from Single Estate to Exquisite in some countries?

Luxury Living 1 Comment »
exquisite
Bobby asked:


When it was first released in the UK and a range of other countries, it was called Wyborowa Single Estate, for obvious reasons. But now it has changed to Wyborowa Exquisite and is heavily marketing it as such. Is there any reason for this other than simple PR?

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November 10th, 2008 |

Tags: Countries, Single Estate, Vodka




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